April 4, 2008

Challenge the Editor: Txt & drive? OMG!


Challenge the Editor | Txt & drive? OMG! from neighborsgo on Vimeo.

PRODUCTION DATE: April 2
RELEASE DATE: April 3
SUBJECT: Challenge the Editor: Txt & drive? OMG!
CALL TO ACTION: Post your challenge to neighborsgo.com/challengetheeditor.
SUMMARY: Sterling Robertson takes the challenge from NASCAR drivers Kenny Wallace and Brad Coleman to try the NASCAR simulator to text and drive at the same time. Sterling fails miserably.
CREDITS: Featuring Sterling, edited by Tommy
LAUNCHED TO: ng.com, dallasnews.com
URL: http://neighborsgo.com/video/742

Video branding

Is there any word on the new video branding segment?

Is it still in the works?

neighborsgo at Rock the Mound

PRODUCTION DATE: April 4
RELEASE DATE: April 8
SUBJECT: neighborsgo at Rock the Mound
CALL TO ACTION: Post your videos on neighborsgo.com/video
SUMMARY: Robert Tracy explores Rock the Mound, captures the musicians and interviews attendees.
CREDITS: Shot by Ruth Haesemeyer, edited by Ruth Haesemeyer, reporting by Robert Tracy.
LAUNCHED TO: ng.com.
URL: not available yet.
Note: Robert will brand the video with a stand up.

April 3, 2008

Wild goose chase



PRODUCTION DATE: March 28
RELEASE DATE: April 3
SUBJECT: Wild goose chase
CALL TO ACTION: Neighborsgo.com/video for more videos
SUMMARY: A goose is helping the crossing guards at a local elementary school
CREDITS: Shot by Kandace, edited by Kandace/Aly
LAUNCHED TO: ng.com
URL: http://neighborsgo.com/video/740

Jason Castro: Rockwall residents weigh in



PRODUCTION DATE: April 2
RELEASE DATE: April 3
SUBJECT: Jason Castro: Rockwall residents weigh in
CALL TO ACTION: Visit Jason Castro Central for more Jason news
SUMMARY: Rockwall Chamber Ambassadors weigh in on Jason Castro's recent performances
CREDITS: Shot by Toni Thomas, edited by Aly
LAUNCHED TO: ng.com, dallasnews.com
URL: http://neighborsgo.com/video/738

April 2, 2008

Know Your Neighbor: Dee Livingston



PRODUCTION DATE: March 25
RELEASE DATE: April 2
SUBJECT: Know Your Neighbor: Dee Livingston
CALL TO ACTION: Send KYN nominations
SUMMARY: Dee Livingston was named the city of Heath's employee of the year. Find out why in this video.
CREDITS: Shot/edited by Aly
LAUNCHED TO: ng.com
URL: http://neighborsgo.com/video/736

Reminder: Branding and call to action

All videos need branding at the beginning - either a visual with the neighborsgo.com logo or a standup by an editor indicating that this is a neighborsgo.com video.

All videos need a call to action at the end that includes the phrase: "Have videos to share? Post them now at neighborsgo.com/upload/video." Again - it could be spoken, it could be text. It just needs to be there.

These two elements are like the tagging on blog posts - if you're not going to tag, don't blog. Similarly, if you're not going to brand or encourage folks to post, don't upload the video.

March 30, 2008

Jason Castro's daydreaming fans


Jason Castro's daydreaming fans from neighborsgo on Vimeo.

PRODUCTION DATE: Feb. 21
RELEASE DATE: Feb. 22
SUBJECT: Jason Castro's daydreaming fans
SUMMARY: Jason Castro has fans in Rockwall and Rowlett and has some special followers at a Mesquite fire department station.
CREDITS: Shot by Kandace and Jenice. Produced by Tommy
LAUNCHED TO: ng.com, dallasnews.com
PROMOTED: Dallasnews.com
URL: http://neighborsgo.com/video/636

Challenge the Editor: Twelve O'clock High


Challenge the Editor | Twelve O'Clock High from neighborsgo on Vimeo.

PRODUCTION DATE: March 13
RELEASE DATE: March 14
SUBJECT: Challenge the Editor: Twelve O'clock High
SUMMARY: Sterling Robertson achieves a personal goal of riding in a World War II-era bomber sponsored by the Frontiers of Flight museum.
CALL TO ACTION: Send challenges to Sterling.
CREDITS: shot by Sterling, Jennifer and Tommy. Produced by Tommy.
LAUNCHED TO: neighborsgo.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/707

Wylie teacher uses Starbucks to teach

PRODUCTION DATE: March 10
RELEASE DATE: March 12
SUBJECT: Wylie teacher uses Starbucks to teach
SUMMARY: A Wylie teacher takes her algebra students to Starbucks for class once a month. She says the new environment helps them learn.
CALL TO ACTION: Post your school news at neighborsgo.com
CREDITS: shot by Kandace and Aly, edited by Aly
LAUNCHED TO: TBD
PROMOTED: TBD
URL: http://www.neighborsgo.com/video/723

AKA: The Garland Bounce House maker

PRODUCTION DATE: March 11
RELEASE DATE: March 13
SUBJECT: Adventures of Kandace and Aly: The Garland Bounce House maker
CALL TO ACTION: Send ideas for adventures to our profile neighborsgo.com/aka
SUMMARY: We’ll venture out to All-4-Fun in Garland, a place that makes bounce houses and inflatable obstacle course.
CREDITS: Features Kandace/Aly. Shot by Ryan. Edited by Aly
LAUNCHED TO: ng.com
PROMOTED: TBD
URL: http://www.neighborsgo.com/video/709

Jason Castro party at Rowlett HS

PRODUCTION DATE: March 11
RELEASE DATE: March 13
SUBJECT: Jason Castro party at Rowlett HS
SUMMARY: Rowlett HS is celebrating Jason's birthday and watching Idol
CALL TO ACTION: Post your Jason news on ng.com
CREDITS: shot by kandace/dawn, edited by ?
LAUNCHED TO: ng.com, dallasnews.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/702

Lennon Bus comes to Mesquite

PRODUCTION DATE: March 6
RELEASE DATE: March 10
SUBJECT: Lennon Bus comes to Mesquite
SUMMARY: Students in Mesquite learn to record a song in the Lennon Bus
CALL TO ACTION: ?
CREDITS: shot.edited by jenice
LAUNCHED TO: ng.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/704

Buzzfree Prom

PRODUCTION DATE: March 1
RELEASE DATE:
SUBJECT: Buzzfree Prom
SUMMARY: Buzzfree Prom coverage
CREDITS: shot.edited by kandace
LAUNCHED TO: neighborsgo.com
PROMOTED:
URL: http://www.neighborsgo.com/video/700

Paws and Effect: Meet Mimi

PRODUCTION DATE: March 4
RELEASE DATE: March 5
SUBJECT: Paws and Effect: Meet Mimi
SUMMARY: Home is sought for Mimi, who was scarred in a house fire.
CALL TO ACTION: Send pet stories to companion blog
CREDITS: Featuring Allen Houston. Shot and edited by Jennifer Carpenter
LAUNCHED TO: neighborsgo.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/726

Inside Look: Charles Gibson

PRODUCTION DATE: March
RELEASE DATE: March 5
SUBJECT: Inside Look: Charles Gibson and George Stephanopolous cover Texas primary
SUMMARY: ABC World News anchor and correspondent work from WFAA studios where we're given an insider's view.
CALL TO ACTION:
CREDITS: Shot and edited by Jennifer Carpenter and Emily Goldstein
LAUNCHED TO: neighborsgo.com
PROMOTED:
URL: http://www.neighborsgo.com/video/681

AKA: Going to the Mesquite Rodeo

PRODUCTION DATE: March 3
RELEASE DATE: March 5
SUBJECT: AKA: Going to the Mesquite Rodeo
SUMMARY: K&A ride bulls and meet cowboys at the Mesquite Rodeo
CALL TO ACTION: Send adventure ideas
CREDITS: shot by Jenice, featuring kandace and aly, edited by aly
LAUNCHED TO: neighborsgo.com, youtube
PROMOTED: dallasnews.com
URL: http://www.neighborsgo.com/video/677

Spirit of '76: Running for a reason

PRODUCTION DATE: Late February
RELEASE DATE: March 1
SUBJECT: Spirit of '76
SUMMARY: Highland Village resident runs for a reason
CALL TO ACTION:
CREDITS: Shot, edited by Ruth Haesemeyer
LAUNCHED TO: neighborsgo.com
PROMOTED: None
URL: http://www.neighborsgo.com/video/669

Know Your Neighbors: Virginia Chase

PRODUCTION DATE: Feb. 27
RELEASE DATE: Feb. 29
SUBJECT: Know Your Neighbors: Virginia Chase
SUMMARY: Virginia has written several history books about the Mesquite area.
CALL TO ACTION: Send KYN nominations
CREDITS: shot/produced/edited by Aly
LAUNCHED TO: neighborsgo.com, youtube
PROMOTED: TBD
URL: http://www.neighborsgo.com/video/675

AKA: Jesse James in Mesquite

PRODUCTION DATE: Feb. 26
RELEASE DATE: Feb. 28
SUBJECT: AKA: Jesse James in Mesquite
SUMMARY: We’ll be visiting a house in Mesquite that Jesse James supposedly hid out in.
CALL TO ACTION: Send us HistoriGO ideas
CREDITS: Shot by Jenice, Edited by Aly
LAUNCHED TO: neighborsgo.com, youtube
PROMOTED: dallasnews.com
URL: http://www.neighborsgo.com/video/661

The Eligible Editor goes to prom … again

PRODUCTION DATE: Feb. 23
RELEASE DATE: Feb. 29
SUBJECT: The Eligible Editor goes to prom … again
SUMMARY: Jenice goes to the second chance prom in Garland
CALL TO ACTION: Send dating tips, ideas for eligible editor
CREDITS: Shot by Dawn, edited by Jenice
LAUNCHED TO: neighborsgo.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/652

Rockwall Idol Watching Party

PRODUCTION DATE: Feb. 21
RELEASE DATE: Feb. 22
SUBJECT: Rockwall Idol Watching Party
SUMMARY: Jason Castro’s friends are having a watching party of Jason
CALL TO ACTION: Post Jason photos, video, etc on ng.com
CREDITS: shot/produced/edited by Kandace and Dawn
LAUNCHED TO: neighborsgo.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/651

Paws and Effect: DAS tour

PRODUCTION DATE: Feb. 20
RELEASE DATE: Feb. 21
SUBJECT: Paws and Effect: DAS tour
SUMMARY: In the debut of this series, Allen Houston takes viewers on a tour of the Dallas Animal Shelter.
CALL TO ACTION: Send us your pet stories.
CREDITS: Allen Houston featured, Jennifer Carpenter shot
LAUNCHED TO: neighborsgo.com
PROMOTED: Dallasnews.com
URL: http://www.neighborsgo.com/video/635

Labors of Love: Kreative Kidz Parties

PRODUCTION DATE: Feb. 14
SUBJECT: Labors of Love: Kreative Kidz Parties
SUMMARY: Volunteers from Kreative Kidz Parties in Plano helped pre-schoolers bake and decorate Valentine's Day cupcakes for residents at Silverado Senior Living.
CALL TO ACTION: Send Labors of Love suggestions to neighborsgo.com
CREDITS: Shot, edited by Emily Goldstein
LAUNCHED TO: neighborsgo.com
PROMOTED: TBD
URL: http://www.neighborsgo.com/video/623

Know Your Neighbor: Glenn Carter

PRODUCTION DATE: Feb. 7
SUBJECT: Know Your Neighbor: Glenn Carter
SUMMARY: Glenn Carter, outgoing Duncanville Chamber of Commerce president, is walking off pounds and soliciting pledges to benefit his organization.
CALL TO ACTION: Send Know Your Neighbor nominations to neighborsgo.com
CREDITS: Shot by Loyd Brumfield, edited by Tommy
LAUNCHED TO: neighborsgo.com
PROMOTED: Companion piece in Best Southwest editions.
URL: http://www.neighborsgo.com/video/629